Free download
The NOMAD Playbook
6 lessons for your own coffee brand
NOMAD went from a coffee cart in London, to an iconic brand in Spain, to one of the best roasteries in the world. This free workbook shows you the 6 decisions behind that growth.
Inside each lesson: what NOMAD did, the real numbers behind it, 3 questions about your business, and 1 challenge you can do this week. At the end, a scorecard shows you your biggest gap. Re-score yourself in 90 days and see what changed.
Format
PDF workbook, 11 pages
Time needed
30 to 45 minutes
For
Café owners, roasters and coffee operators
Price
Free
What’s inside
Six lessons from how NOMAD actually built the business. Each one ends with a challenge you can run this week.
01 · Transparency
Show proof, not claims.
They publish what they pay for all 61 lots. Every year.
02 · Staff is your marketing budget
Spend on staff, not on ads.
36% goes to people. 4% goes to marketing.
03 · Relationships over mass
Go deep with few, not thin.
Depth is the core. The extras sit on top.
04 · Branding without the bloat
Pick one idea. Repeat it for years.
One idea, repeated everywhere, instead of a new campaign.
05 · Say it plainly
Plain words beat clever ones.
A customer who gets you in one second trusts you.
06 · Close what doesn’t work
Quitting is a decision, not failure.
They closed the café and put the energy into the roastery.
How to use it
It only works if you do the exercises. Four steps.
01
Block 30 to 45 minutes.
02
Answer the questions honestly.
03
Pick one lesson to act on first.
04